There are not many independent watchmakers in the world, and Breitling was once one. Until April 28, 2017, CVC Capital Partners announced that Fund VI will acquire an 80% stake in Breitling. The news that Breitling was acquired shocked the industry and shocked its replica watches fans.

In fact, it really doesn’t seem to be a surprise. Many independent watchmakers in the family are always bought by capital for one reason or another. As a Breitling Replica Watches fan, perhaps more concerned about the brand’s product itself. At the Basel exhibition in 2018, Breitling handed in the answer sheet. There is a significant change in these new watches: Breitling took the wings and switched to the big “B” LOGO.

There are a lot of hundred powders that the Breitling that took off the wings lost its original taste. In reality, however, the winged B LOGO was not the prototype used by Breitling from the beginning. It first appeared in the 1950’s timing prototype, and later evolved in the late 1970s to be used in most styles (except for transoceanic, super marine culture). And the literary retro series such as Montblanc continues to use B LOGO without wings. Therefore, the changes in the LOGO of Breitling are large, but they are actually historical.

Of course, the change of Breitling is not just a LOGO. Take the NAVITIMER SUPER 8 series, which was introduced by Breitling in 2018. For example, its simple style may not be so domineering, but it is more intimate and conforms to the aesthetics of most people today. Of course, its simplistic design and the style of Breitling’s past are also very different.

When it comes to the changes in the new Breitling style, you have to mention the key character, Georges Kern. In August 2017, Georges Kern left the Richemont Group and went to Breitling as the brand CEO. His plan for Breitling was very clear, and he said that “Bai Lingling wants to fish in a larger pond.” According to Georges Kern, Breitling will have three product lines: one is a new watch re-developed based on the classic design elements of the brand history; one is a simple and elegant watch series; the last one is the brand’s current tough style professional replica watch series.

From the new Breitling watch, as Georges Kern said, the design of the Navitimer Super 8 is inspired by the 637 code that the pilot tied to his thigh in the 1930s and 1940s. The striking Navitimer Super 8 reproduces the practical design elements of the 637-type code table. This is the first category of product lines, a new table redeveloped based on the classic design elements of brand history.

The second product line is a simple and elegant watch series, and Breitling has also been honored. The PREMIER series was launched not long ago. From the point of view of the released product, this is a modern and elegant watch suitable for everyday wear. The new series consists of several important core parts. The time, date and chronograph are functional parts, with different color dials, from dark blue to Rising Sun silver: B01 chronograph 42mm, chronograph 42mm, automatic 40mm, and automatic Date 40mm.

However, although the PREMIER series is a new product line from Breitling, the earliest Premier series was launched in 1943. The new collection has been redesigned to better meet modern aesthetic and market requirements. Some people may think that this is a product that pleases the market. I don’t object to this idea, but brands also have to make money to eat. If the new series really enhances the brand’s competitiveness and attracts more consumers, I think it is a success. of.

The new PREMIER series is priced from $4,000 and faces powerful competitors such as Rolex, Omega, IWC, and Jaeger-LeCoultre. Under such fierce competition, the new PREMIER series of Breitling can win a place, but also rely on market testing.

Breitling replica wants to be known for its tough style of professional watches, so this product line must not give up, it is also a key project. In 2018, Breitling’s aviation timing Navitimer1 series, Super Marine Culture II and Breitling Ultimate Timing B01 series watches are simpler, younger and more modern than the previous Breitling watches. In particular, the aviation timing 1 automatic mechanical 38mm model, designed for the body is thinner, the overall is more delicate.

Throughout the products launched after the acquisition of Breitling, perhaps the brand personality of Breitling is no longer so strong for the old powder, but for most non-Bai Lingling fans, the change of Breitling has given them a choice. Of course, it is still the same sentence. If the change is successful, it can only be tested by the market. Do you still like the Breitling replica watches that took off your wings?